Content

Casting Call: Seeking three women to engage in a heartfelt discussion on their unique journeys with weight fluctuations and health challenges. Participants will be guided on key themes but should draw heavily from their personal stories for a genuine and relatable dialogue.

Concepts:
- Morning: Facilitating a structured roundtable conversation
- Afternoon: Producing user-generated content style advertisements featuring just two actors

Character Profiles:
1. Emotional Eater
A woman in her mid-30s to mid-40s, exuding warmth and self-awareness. She grapples with mental chatter around food and the stress-eating cycle, finding herself exhausted from continuously knowing but not acting.

2. Biological Struggler
A composed woman over 40 who is quietly weary of skepticism toward her struggles. She harbors contained frustration, dealing with perimenopause, thyroid issues, or PCOS. Often mischaracterized as lacking willpower, whereas her body has its own narrative.

3. The Boomerang
In her 40s, she is a woman who has experienced disappointment and is skeptical of quick fixes after repeated weight loss and regain. She wrestles with the fear of being perceived as a failure and the challenge of starting over, where the echoes of shame are most potent.

Dates

Thursday 10th September

Casting 3x female actors:
- 2x actors = 9am - 7pm (8 hours of shooting): £600 flat rate
- 1x actor = 9am - 2pm (4 hours of shooting): £400 flat rate

Roles

Roles Details

Title

The Boomerang

Content

In the AM we are aiming to create a guided roundtable discussion regarding women’s experiences with weight gain/ loss and health conditions. In this roundtable we aim to have 3 different personas/ angles as mentioned below, however personal experience will be really valuable.
In the PM we will then be creating UGC style ads.

Requirements
- Experience with one or more of the following
- Weight loss/ weight gain
- Weight loss medication
- Struggles with body image
- Women’s health issues
- Comfortable in telling your own story and understanding the persona/ angle we have in mind and able to ad lib, improvise, confidently conversational

Persona
40s, been let down before and will not be sold to easily, yo-yo dieting and putting weight back on again, wary of trying again
Story
The fear of admitting you are back at the start, the “everyone will think I failed” story, starting again after stopping (restarting is where shame is the loudest)

Salary

Estimated 1 day of work Total: £400 - £600

Gender

Female Only

Age

40 - 49