Type

Commercial (TV, Online, Still)

Location

Warwickshire

Content

This important new campaign builds on last year’s “Two Sides of Summer” narrative: celebrating parents as the unsung heroes behind childhood memories, while acknowledging the hidden pressure many families face during the school holidays. ​

This year, we evolve that idea by exploring the different perspectives of summer, grounded in one simple belief:​ Summer belongs to us all.​

➡️ We will be shortlisting from profiles and showreels, followed by self-tape requests

Dates

Shooting: Saturday 27th June (+ Weather hold day Sat 4th July) in the Midlands
Casting for kids across England who can get to the Midlands via train / car

Apply By

17:00 - 15th May 2026

Roles

Hero Boy

Male Only 9 - 9

MUM (FT EXTRA)

Female Only 40 - 50

Roles Details

Title

MUM (FT EXTRA)

Content

MUM (FT EXTRA)
- Based in the Midlands
- Female Presenting
- 40's
- Any Ethnicity

Meet Vic [Victoria]: Liam’s mum. We see Vic in a shot from the Liam's POV where we can see she is on the phone hearing bad news or looking at a bill (example).

She’s the kind of person others call “bubbly.” A private contract care worker at a local old people’s home, she loves her job, though it often leaves her overwhelmed. She worries that she gives so much of herself to others that Liam might get lost in it all.

Money is tight and life’s a struggle some months. Bills can feel impossible, and she’s had to rely on the food bank more often than she’d like.

Her family and friends are her rock, and she draws people in with her warmth and openness. She judges herself harshly sometimes, but she’s a fighter. It’s her and Liam against the world.

Salary

BSF: £250 Buyout: £500

Gender

Female Only

Age

40 - 50