These ladies are friends; maybe old uni mates; maybe two are related; or they met through work and formed a friendship.

Their day is a proper catch-up every few months: lovely lunch, browse in beauty, and time to try new products (fragrance, foundation, lip colour).

If one has been thinking, “I’m going to buy that pair of shoes” or “that nice handbag,” today’s the day because she’s with her girls and they’ll give an honest opinion and encourage her to treat herself.

This group might take a few pictures together on their day out, but it’s mainly to share later in their WhatsApp group.

Each woman is distinct, without feeling forced or stereo-typed we need to show diverse body types and ethnicities across the group

Female 1
A mum: school-involved, good job, keeps the household running.
Thrives on being a mum but has her own identity.
We see her enjoying independent ‘me time’ shopping with friends.
Cares about her appearance and clothes; works full-time or part-time in a good career but isn’t defined by her job, possibly a teacher.
Shops at Zara, M&S, John Lewis, Oliver Bonas, Charlotte Tilbury;
Enjoys the odd treat spa day with the girls.

Female 2
Full-fledged career woman (e.g., solicitor) who owns the boardroom.
Likes to splurge but keeps fashion classy and classic.
Shops at All Saints, Reiss, selected John Lewis concessions; prefers premium beauty.
Not influenced by TikTok—she goes for quality.
Wears Monica Vinader jewellery.
She’s the friend who buys great gifts because she knows what she’s doing and likes quality.
Brunch at The Ivy is normal for her.
She’s confident but not stuffy or arrogant.

Female 3
Balances between Female 1 and Female 2.
Doesn’t matter whether she is / isn’t a mum.
She feels like everyone’s friend.
Mixes a few more premium pieces with value-driven items to keep her look current.
Would be great to see a group of real friends but not a requirement.

Commercial - Drab to Fab Summer

Roles

Roles Details