Type

Commercial (TV, Online, Still)

Location

Greater London

Content

We are making an ad with the charity Smartphone Free Childhood. It supports their campaign to raise the social media age to sixteen.

The UK government is currently consulting on children and social media and this film will launch as that consultation closes.

The concept has now been approved by Smartphone Free. It is set in a 90s video shop and shows the absurdity of what algorithms recommend to children online. It's a really clever concept, and the film should have a profound impact on audiences.

It is a charity project, so great if the people involved are interested in the cause. The damage that these platforms and their algorithms are doing to children is becoming impossible to ignore.

- Need to be based within the M25
-£100 daily fee, also including online and possible UK Cinema, for 1 yr. Sorry its charity but a really good cause.
- Chaperone @ £50

➡️ CASTING DETAILS:
- Please submit your Casting Callback profile and demo reel for consideration
- Short-listed talent may be invited to self-tape

Dates

Shoot 17th April in London

Apply By

17:00 - 9th April 2026

Roles

Kid

8 - 12

Parent

Male Only 35 - 49

Store Employee

Male Only 25 - 49

Roles Details

Title

Kid

Content

Age: 8-12

Gender: Male and Female

Accent: Any

We’ll definitely be casting a boy, but depending on how rewrites go, there might be a girl needed, as well.

The performance is all in their reactions to the DVDs the shop owner is giving them.

Because of that, we need kids who can take direction and deliver a range of emotions, through expression alone.

Need to be based within the M25

Salary

- £100 daily fee, also including online and possible UK Cinema, for 1 yr. Sorry its charity but a really good cause. - Chaperone @ £50

Age

8 - 12