Type

Commercial (TV, Online, Still)

Location

Greater London

Content

We are seeking actors and creators with experience in UGC-style content for a social media campaign with HelloFresh & Green Chef. Participants will depict relatable individuals incorporating the brands into their daily cooking habits, whether highlighting busy family dynamics, fitness-focused meal planning, or easy home-cooked meals.

Ideal candidates are comfortable engaging in a natural, conversational manner on camera, similar to content seen on TikTok and Instagram. Prior experience in UGC or as a content creator is highly desirable.

The shoot will take place on March 17th in London or within the M25 area, requiring 4–5 hours on set. Talent will be asked to memorize and perform 2–3 brief scripts per character (just a few lines each).

For B-Roll, all participants must provide lifestyle footage filmed before the shoot (up to 2 hours), based on a provided shot list. We are looking for genuine home or lifestyle scenes. Those auditioning for HelloFresh roles should be comfortable featuring their children if applicable, with minor releases available.

The campaign will have an online and paid social media run for 12 months.

Note: Voice cloning technology will be used for these ads, requiring participant consent.

A non-compete agreement of 6 months will be in effect regarding meal-kit competitors.

Dates

SHOOT DAY: 17TH MARCH 2026
SHOOT TIME REQUIRED: 4-5 HOURS ON SET
B ROLL TO BE SHOT PRIOR TO THE SHOOT {MAXIMUM 2 HOURS}

LOCATION: LONDON/WITHIN THE M25

Apply By

17:00 - 4th April 2026

Roles

GREEN CHEF “GYM BOY”

Male Only 33 - 38

HELLO FRESH “SINGLE MUM”

Female Only 33 - 38

HELLO FRESH DAD

Male Only 33 - 38

Roles Details

Title

HELLO FRESH DAD

Content

The Aspirational Dad
Women want him, men want to be him. He’s composed, capable, and quietly impressive. He leads without trying too hard.

Look & Feel
● Must be a parent
● 30s–40s
● Attractive, masculine, well-presented
● Effortlessly put together
● Feels successful but grounded

Personality & Performance
● Quiet confidence
● Calm delivery
● Speaks with authority but warmth
● Feels credible

Salary

Estimated 7 hours of work Total: £500

Gender

Male Only

Age

33 - 38