Hello Fresh - Social Campaign

Type
Commercial (TV, Online, Still)
Location
Greater London
Content
We are seeking actors and creators with experience in UGC-style content for a social media campaign with HelloFresh & Green Chef. Participants will depict relatable individuals incorporating the brands into their daily cooking habits, whether highlighting busy family dynamics, fitness-focused meal planning, or easy home-cooked meals.

Ideal candidates are comfortable engaging in a natural, conversational manner on camera, similar to content seen on TikTok and Instagram. Prior experience in UGC or as a content creator is highly desirable.

The shoot will take place on March 17th in London or within the M25 area, requiring 4–5 hours on set. Talent will be asked to memorize and perform 2–3 brief scripts per character (just a few lines each).

For B-Roll, all participants must provide lifestyle footage filmed before the shoot (up to 2 hours), based on a provided shot list. We are looking for genuine home or lifestyle scenes. Those auditioning for HelloFresh roles should be comfortable featuring their children if applicable, with minor releases available.

The campaign will have an online and paid social media run for 12 months.

Note: Voice cloning technology will be used for these ads, requiring participant consent.

A non-compete agreement of 6 months will be in effect regarding meal-kit competitors.
Dates
SHOOT DAY: 17TH MARCH 2026
SHOOT TIME REQUIRED: 4-5 HOURS ON SET
B ROLL TO BE SHOT PRIOR TO THE SHOOT {MAXIMUM 2 HOURS}

LOCATION: LONDON/WITHIN THE M25
Apply By
17:00 - 4th April 2026

Roles

GREEN CHEF “GYM BOY”
Male Only 33 - 38
HELLO FRESH “SINGLE MUM”
Female Only 33 - 38
HELLO FRESH DAD
Male Only 33 - 38

Please read the job description and character details carefully. Only make an application if you fully meet the casting brief. Please do not make speculative applications.

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