Jonathan MacDonald Profile

S0ho – Street Dancer, Choreographer & Content Creator
With a dynamic career that spans across performance, choreography, and content creation, S0ho has established themselves as a leading figure in the street dance scene. Having collaborated with some of the world’s most renowned institutions—such as the Metropolitan Museum of Art, the Guggenheim, and Lincoln Center— S0ho has seamlessly blended street dance with high art, pushing boundaries and redefining what dance can be.
Their international experience is just as impressive, with performances and workshops in Brazil and China, where they’ve cultivated a global following. Back in the States, [S0ho] has also made a significant impact in the commercial world, most notably through their collaboration with New Balance, which resulted in a stunning ad campaign featured on the Times Square billboards.
In addition to their performance career, [S0ho] has developed a unique approach to life in general