Content

HelloFresh is seeking an Irish mother to create user-generated content by filming half a day at home, preparing a HelloFresh meal and enjoying it with her children.

We are looking for raw footage directly from your camera roll, with no requirement to share it on your own social media. The project will mainly consist of B-roll footage and two brief talking-head segments.

Qualifications:
- An authentic Irish accent. Whether you're from the north, south, east, or west, we want to hear your natural voice.
- You are a parent with children at home. While toddlers or primary school-aged kids are ideal, children of all ages are welcome.
- Comfortable being on camera for a few short speaking parts, delivering your lines naturally as you would in a conversation with a friend, not in a commercial tone.
- A genuine home kitchen, not a showroom; we're looking for authenticity and character.
- Access to a phone that captures high-quality vertical video, with good natural lighting available in your home.
- Prior experience in creating user-generated content for brands is a plus but not necessary, as long as your content feels genuine.

Dates

Briefing: 16th November
Content delivery: 23rd November

Roles

Roles Details

Title

Irish Parent

Content

HelloFresh is looking for an Irish mum who creates UGC to film half a day of natural, real-life content at home. You’ll unbox a HelloFresh box, cook dinner from it, and capture relaxed moments with your kids around the table: eating together, playing, the evening winding down. Your kids never need to speak or look at the camera.

The content is mostly B-roll, plus two short talking-head scripts that you’ll deliver in your own natural voice, like you’re telling a friend how your evening went. We’re after real over polished: a lived-in kitchen, everyday clothes, warm evening light.

You’ll film everything vertically on your phone and send the raw footage straight from your camera roll, with no editing, filters or music. You don’t need to post anything to your own channels. HelloFresh will use the content in paid ads on Facebook and Instagram for 6 months.

What we provide: a HelloFresh box delivered to your door, + shot list

Salary

Estimated 4 hours of work Total: £250

Age

28 - 40