Type

Other

Location

Greater London

Content

Armoury is producing a film for a Midwife Live Chat service. Our film celebrates parental intuition in a world of contradictory advice and social media noise. We want to highlight how professional, non-judgmental support helps parents feel steadier and more confident.

What we are looking for:

We are calling on families with babies aged 0-18 months, to contribute honest, unpolished home videos from their camera rolls. We aren’t looking for social media perfection; we want the "lived-in" fragments and raw, spontaneous moments that reflect the true, fragile experience of raising a child. Dig through your phone for those unplanned, "imperfect" clips and help us tell the real story of parenthood.

The Brief:

Search Your Camera Rolls - we are looking for the raw, honest, and spontaneous moments you’ve already captured on your phone. Ideally in landscape not portrait. We want the "unplanned fragments" that carry the most truth. We are NOT looking for polished, "perfect" social media videos. We are looking for moments such as:

Quiet Connections: Sitting with your baby just after they’ve fallen asleep, or rocking them to sleep in the quiet hours.

Daily Rhythms: Feeding time, bath time (no nudity), or playing on the floor.

Intuitive Moments: Comforting your baby when they fuss, or resting a hand on your bump during pregnancy.

The "Firsts": Footage from the hospital, arriving home for the first time, or those first cautious steps.

Real Life: The beautiful chaos, like a baby eating with their hands or a spit-out dummy


How It Works:

This is a "You’ve Been Framed” style search for existing home videos. (No requirement for your submission to be comedic!)

Step 1: Check your camera roll for any of the moments mentioned above.
Step 2: Submit your favourite clips to us for consideration.
Step 3: If your footage is selected to be featured in the final film, we will be in touch to pay a fixed license fee for the footage.

If you choose to capture something new that fits these themes, it must be done independently of our production oversight. But the brief is for existing moments you have already recorded as part of your natural family life.

Payment & License Fee:

£400 per clip that is used in the final edit. No payment will be made if the footage is not used in the final edit.

Before your clip is used, you will be contacted by a member of the team with a license agreement for the video. If it’s not used it will be removed from our system within 60 days of the submission date.


How to submit / apply:

Email your name, contact details, and a link to your clips to homevideo@armourylondon.com.

For multiple videos, upload to our dedicated dropbox or upload directly via our dedicated We TRANSFER - https://we.tl/r-8G5cnntNgu (remember to include your contact info in the message field!).

By uploading, you grant Armoury London and the client/agency permission to review and consider your content for use in this project. Your data and footage will be handled securely and used only for the purposes of this project.

Deadline to apply is: Friday 27th March, 2026

If you have any questions, please email the same email address (homevideo@armourylondon.com) and we’ll aim to respond within 5 working days.

IF YOUR VIDEO SUBMISSION IS NOT USED FOR THE PROJECT IT WILL BE REMOVED FROM OUR SYSTEM WITHIN 60 DAYS OF SUBMISSION

Dates

Deadline to apply is: Friday 27th March, 2026

Apply By

17:00 - 27th March 2026

Roles

Families with babies aged 0-18 months

0+

Roles Details

Title

Families with babies aged 0-18 months

Content

Search Your Camera Rolls - we are looking for the raw, honest, and spontaneous moments you’ve already captured on your phone. Ideally in landscape not portrait. We want the "unplanned fragments" that carry the most truth. We are NOT looking for polished, "perfect" social media videos. We are looking for moments such as:

Quiet Connections: Sitting with your baby just after they’ve fallen asleep, or rocking them to sleep in the quiet hours.

Daily Rhythms: Feeding time, bath time (no nudity), or playing on the floor.

Intuitive Moments: Comforting your baby when they fuss, or resting a hand on your bump during pregnancy.

The "Firsts": Footage from the hospital, arriving home for the first time, or those first cautious steps.

Real Life: The beautiful chaos, like a baby eating with their hands or a spit-out dummy

Salary

£400 per clip that is used in the final edit. No payment will be made if the footage is not used in the final edit.

Age

0+